Agency
Four32C (now acquired by Sullivan NYC)

Involvement
UI/UX Design

Team
Nadia Hussain
Sabrina Siu
Mike Lee
Metta Wangsa
Mark Jarecke

Client
Joyce Theater

Background
The Joyce Theater is not only a venue for dance performances but also a place where artists can showcase their talent. It is a space where creativity is celebrated and where audiences can witness the beauty of dance. The Joyce Theater is located in the Chelsea neighborhood of NYC, and it is considered one of the premier performance venues for dance.

To enhance the experience for their audience, they required a seamless way for them to browse events and purchase tickets online. We were tasked with creating a system that would allow the audience to access tickets from multiple points while ensuring a smooth checkout process. Given the limited third-party integrations, we had to pay close attention to the checkout user flows.

We developed a system that allowed tickets to be purchased through multiple access points, including the theater's website and mobile app. We also paid particular attention to the checkout user flows, ensuring a smooth and efficient process for completing purchases. This was especially important given the limited third-party integrations we had to work with.

Our solution provided a streamlined and enjoyable experience for the theater's audience, making it easier than ever for them to enjoy the world-class performances that the Joyce Theater is known for. 

site: joyce.org

©2023 Metta Wangsa

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