Agency
Bold Scandinavia

Involvement
Branding
Art Direction

Team
Metta Wangsa
Tya Amelia

Animation: Vanja Andersen

Client
Gamera AS

Background
Gamera is a startup in the electronics and gaming industry, founded by Pål and Anders. Their business idea is to purchase older and outdated PCs, replace certain elements (mostly graphics cards), and then resell them as modified gaming PCs to gamers at a lower price.

We developed a strategy, name, and visual identity to help the entrepreneurs in the best possible way. I worked actively with the customer to deliver efficiently, smartly, and at scale. The goal was to create a simple visual identity that reflected the strategy and made it easy for new players to communicate. We aimed for a playful yet trustworthy visual identity and value proposition that stood out in the category.

Delivery
We created a visual identity that captured the core of the product, creating a short path between identity and utility for the consumer. The idea was to use the letters in the name as a symbol of hardware competencies and develop mascots from there. In this way, we were able to link the graphic style directly to the image style and communication, creating a playful and powerful expression around the product.

©2023 Metta Wangsa

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