Bikeloop

Agency
Bold Scandinavia

Involvement
Branding
Web Design
App Design

Illustration by Ole Magnus Saxegård
Motion by Federico Leggio

Client
Bikeloop AS

About
Bikeloop is dedicated to providing innovative bike storage solutions that are both practical and visually appealing. Their container-based system can store up to 30 bikes in a compact 7.8 sqm footprint. The goal is to create a user-friendly and engaging brand experience for all customers. To achieve this, we have developed a welcoming, inclusive brand voice, identity, and toolbox. Their strategic design and brand strategy have made their high-tech product easy to understand for new investors, partners, and bikers alike.

The brand and visual identity were built around Bikeloop's collaborative force and how it enables users to explore and get to know their surroundings through the service. Inspired by the paternoster system and an animated character of a never-ending loop, they created a design system that always loops vertically, encouraging movement and providing a unique visual experience. They worked with Letters From Sweden to choose a geometric font that embodies the essence of biking, movement, and simplicity, which ties in perfectly with their brand values.

Bikeloop's design system is not only visually appealing, but it also encourages movement and exploration. Their use of a geometric font adds to the essence of biking, making it easy to associate with their brand values. Bikeloop's container-based system is a great solution for storing bikes in a limited space, making it an ideal choice for urban areas where space is at a premium.

Overall, Bikeloop's commitment to providing innovative and practical bike storage solutions, combined with their welcoming brand voice and identity, makes them a great choice for anyone looking for a high-quality bike storage system.