Heckler - Metta Wangsa

Agency
Heydays

Involvement
Branding
Art Direction
Brand Strategy

Team
Benjamin Gaupset
Metta Wangsa
Sean Collins
Henrik Fjeldberg

Client
Heckler Design

About
Heckler Design is a company that takes pride in creating beautifully simple, commercial-grade hardware and furniture that caters to design-conscious consumers and businesses. They are widely recognized for their WindFall product line, which features secure tablet stands and mounts used in the point of sale and ProAV industries, as well as their office products. Headquartered in Phoenix, Arizona, Heckler Design's products are all made in America. The company's team designs each product with American manufacturing in mind, always keeping the end user's needs front and center. This dedication to American-made products and attention to detail sets Heckler Design apart from other brands in the industry.

To showcase the elevated, bespoke products they offer, Heckler Design partnered with my team and I to develop a refined identity guided by the mantra of 'Hardware That Fits.' This mantra represents the company's commitment to designing products that fit the unique needs and requirements of their customers. Inspired by the fit, satisfying production, and cleanliness of Heckler Design's products, we implemented a systematic approach to the design process, establishing aesthetic and typographic rules to ensure visual and conceptual consistency throughout all of their materials. The result is a brand identity that perfectly captures Heckler Design's ethos and values.

This consistent tone is reflected in Heckler's wordmark, which is both powerful and stoic. The interlocking motif used in the wordmark exemplifies the quality and construction of the products and is supported by a set of bespoke icons that clearly demonstrate the core intentions and offerings of the brand in a crisp, playful, and illustrative fashion.

Overall, Heckler Design's commitment to American-made products and attention to detail, combined with their partnership with us on a refined brand identity, has cemented their place as a leading brand in the hardware and furniture industry.