Team
Metta Wangsa
Stein Haugen
Shortcut AS

Role
Branding
Art Direction
Visual Identity
User Interface
User Experience

Challenge
As more people opt for delivery, restaurants face the challenge of maintaining profitability without sacrificing the full dining experience. Restaurants offer more than just food, as they strive to create a memorable experience through hospitality and nourishment. However, the market is currently saturated with competitors who lack a clear set of values and seem solely driven by function rather than experience. This creates an atmosphere that feels more like venture capitalism than true hospitality.

Solution
To stand out in this industry, Dely must prioritize the dining experience. Rather than simply focusing on function, enhancing the entire dining experience is key to changing the industry. Technology should be used to complement, not replace, the human experience. Our approach is to bring the full restaurant experience to the delivery platform so that customers can enjoy the same level of service as they would in a physical restaurant.

I believe that by incorporating technology into the dining experience, we can create a seamless transition from restaurant to delivery service. Dely’s platform will allow customers to order, track, and receive their food in a way that mimics the experience of dining in a restaurant. This includes features such as personalized recommendations, interactive menus, and real-time updates on the status of their order.

Overall, our solution is designed to enhance the entire dining experience, from the moment a customer places an order to the moment they receive their food. By prioritizing the values of the brand and incorporating technology in a way that complements the human experience, we believe that we can change the industry and create a more enjoyable and memorable experience for customers.

©2023 Metta Wangsa

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