Bobbi Brown - Metta Wangsa

Agency
Four32C (now acquired by Sullivan NYC)

Team
Metta Wangsa
Mike Lee
Catie Herrin
Marc Jarecke

Involvement
UI/UX Design, Storyboarding, QA

Client
Bobbi Brown

Background
Bobbi Brown is a brand that has been empowering women to embrace their individual beauty for many years. The brand has grown and evolved over time, and as a result, it has become increasingly important to have a digital platform to help manage their digital files. This is essential to ensure that the brand can consistently deliver its message in the Bobbi-way, no matter the medium.

The digital platform allows for a more streamlined and efficient process of managing the brand's digital files, such as photos, videos, and other marketing materials. With the increasing demand for digital content, having a well-organized and easily accessible digital platform is crucial for the brand to keep up with the competition.

Moreover, having a digital platform also enables the brand to track and analyze the performance of their digital campaigns, such as social media ads, email marketing, and other online promotions. This helps the brand to identify what works and what doesn't and adjust its strategies accordingly. Overall, the digital platform is a fundamental tool for Bobbi Brown to maintain its brand identity and deliver its message effectively to its target audience.

Solution
Working together with Bobbi Brown, we were able to create an accessible digital brand system that is being used by the internal team to ensure that the brand is always consistent. This system not only provides a practical way to organize the brand's digital files, but it also helps to ensure that all team members are on the same page when it comes to key brand messaging and design elements. The new system consists of books, chapters, and sections, making it easy to navigate and find the necessary information quickly and efficiently. With this new system in place, Bobbi Brown can continue to empower women around the world to embrace and enhance their individual beauty, while also maintaining a strong and consistent brand identity across all mediums.